2002 Winter Olympic Games — Hallmark Cards Inc.

Objective

Gain exposure and establish brand presence for Hallmark Flowers through sponsorship activation during the 2002 Salt Lake City Winter Olympics and Paralympics.

Results

Execution:	3 Months
Staff:	54
Venues:	25
Impressions:	33 MM
Samples Distributed:	200,000

Defining Moments

Flowers had never been successfully delivered to the winning athletes during the Winter Olympics due to weather conditions. That’s before Kicking Cow went to the mat for Hallmark Flowers. Kicking Cow came up with a way to deliver nearly 9,000 stems a day to event locations in and around Salt Lake City. Kicking Cow also gave away 50,000 Hallmark Flowers single-stem rose samples at the skating competitions — the first branded product ever allowed in an Olympic venue!