ALPO Airlift Crew — Nestlé Purina PetCare Company

Objective

Generate retail excitement and merchandising opportunities for ALPO Brand Dog Food.

Results

Execution:	8 Months
Number of Markets:	20
Impressions:	16 MM
Samples Distributed:	45,926

Defining Moments

ALPO received incremental merchandising displays in top retail chains leading to sales spikes in each market. The ALPO hot air balloon has been seen by millions of consumers, gaining valuable visibility for the brand.