Beneful Puppy Shower — Nestlé Purina PetCare Company 

Objective

Generate buzz and gain media attention for the introduction of Beneful Healthy Growth Formula puppy food.

Results

Execution:	2 Hours
Market:	New York City
Impressions:	28 MM
Samples Distributed:	3,000

Defining Moments

Kicking Cow created a larger-than-life puppy shower, allowing over 3,000 New Yorkers and their puppies to playfully experience the new product. The program generated more than 28 million media impressions. Due to strict Central Park regulations, we created, executed and staffed the event — all within 12 hours.