Beneful Smart Spa — Nestlé Purina PetCare Company

Objective

Leverage a mobile marketing tour to help stimulate trial and enable consumers to create an ongoing relationship with the brand.

Results

Execution:	6 Months
Markets:	14
Impressions:	28 MM
Samples Distributed:	14,000
Dogs Pampered:	6,000

Defining Moments

The program reached thousands of highly targeted dog owners and started a lucrative relationship between the brand and consumers through name acquisition. Kicking Cow Promotions worked closely with our public relations partner to facilitate on-site and in-studio television coverage in every market.