Cat Chow Way of Life Experience — Nestlé Purina PetCare Company

Objective

The Cat Chow Way of Life tour engaged consumers through an interactive mobile marketing experience positioning the brand as the total cat wellness expert. The program helped drive new product trial through sampling.

Results

Execution:	6 Months
Markets:	10
Attendance:	2,635,637
Samples Distributed:	104,944

Defining Moments

The Purina Cat Chow Way of Life Tour was a complete mega brand “experiential” effort. A new routing strategy helped to improve venue attendance by more than 200% - while delivering more than 100,000 samples to highly targeted cat owners.