Picture Yourself in Prague with Blues Traveler — Miller Brewing Company

Objective

Create a brand-enhancing experience generating excitement and buzz for the introduction of Pilsner Urquell beer in key micro-brew markets.

Results

Execution:	3 Months
Markets:	5
Pictures:	7,000

Defining Moments

Blues Traveler performed five intimate club shows on behalf of Pilsner Urquell, supporting their “Picture Yourself in Prague with Blues Traveler” promotion. Patrons took pictures of themselves enjoying the world’s oldest pilsner while listening to the Grammy-winning sounds of Blues Traveler. All participants were entered for a chance to win a trip to Prauge with the band. Kicking Cow Promotions handled all of the logistical elements for the performances.