Pro Plan Dog Show — Nestlé Purina PetCare Company 

Objective

The Pro Plan Dog Show helped showcase the brand's commitment to animal rescue while deepening consumer knowledge of the brand’s “the difference is real” proposition.

Results

Markets:	3
Attendance:	40,000+
Data Collected:	10,000

Defining Moments

Kicking Cow Promotions helped the brand revamp their exhibit to make it more interactive — including adding an intimate seminar hosted by brand ambassadors. The seminars were so successful they were often standing-room only. The addition of the animal rescue message has led to further consumer engagement, including rescue groups with dogs for adoption at the exhibit.