Seal It With A Kiss — Hallmark Cards Inc.

Objective

Reach and influence Wal-Mart customers to purchase Hallmark Cards during the Valentine's Day season.

Results

Execution:	96 Retail Visits
Markets:	10
Impressions:	73,000+
Samples Distributed:	4,000+ Cards Mailed

Defining Moments

This "retail-tainment" helped drive traffic to the card aisle at Wal-Mart stores while generating goodwill for Hallmark. The Seal It With A Kiss program also partnered with the Hershey Kissmobile in several markets to provide a more robust event.