CHEF MICHAEL'S FOOD TRUCK FOR DOGS
Objective
Generate media coverage and increase social buzz around launch of Chef Michael’s Savory Creations. Leverage human food truck partnerships to grow interest and social followers.
Results
Execution: 112 days
Markets: 14
Impressions: 700,000
Samples: 17,114
Defining Moments
After a successful 2012 debut generating over 30M impressions, the program was rolled into a 14-city tour.