Defining Moments

This promotion marked the first time in Olympic history that any sponsor was able to access the internationally televised medals ceremony. This presence accounted for over 36MM media impressions and an additional 24MM event impressions, far exceeding all corporate goals or expectations.

Objective

Drive trial and create brand awareness of Hallmark Flowers by allowing spectators to take home the same beautiful bouquets as their favorite Olympic gold medalists.

            Results

            Execution:     3 Months

            Staff:               54

            # of Venues: 25

            Impressions: 60M

            Samples:       200K

            Cards Sent:   60K