Alpo Rock Your Block Party
Objective
Increase momentum of socially relevant media conversations by aligning with and celebrating the advocacy of a brand loyalist and social influencer.
Results
Execution: 1 day
Markets: 1
Impressions: 1.25MM
Samples: 325
Defining Moments
Over 300 people attended to show their appreciation for Alpo’s biggest fan. Over 1 million media impressions were generated as a result of the one-day event.