Objective

Create a microsite for each nominator to enter into a sweepstakes for weekly prizes and each nominee to enter into a for the grand prize contest. The top 10 nominee finalists will be voted by consumers online. 

            Results

       Sweepstakes:    4 Weeks

            Contest          1 Week

       Impressions:      8MM+

            Prizes:            $32,000

Defining Moments

Received 8,000 nominations and over 8MM page views of which 22% were unique visits.