Kicking Cow joined with Purina to use this critical marketing tool to build an interactive brand takeover of the Chewy.com HQ. Instead of stepping into the office for an average day of tasks, we brought Chewy employees on a journey. The innovation event was dubbed Purina Passport to Training, Tips, and Travel.
Here are some key takeaways that have helped us successfully implement brand takeovers
While the social media town crier endlessly wails “Social Media Is Pay to Play!” a budget conscious social media manager can make sure to fully utilize free engagement boosters before throwing down cash into the digital machine.
Boosting organic reach and engagement takes a serious investment of your time, but can be budget friendly for those brands and clients who aren’t yet ready to fork up serious cash to the social media ad universe.
Live video rakes in the views. Broadcast high-impact content to your audience to garner attention from the newsfeed scrollers among us. Post relevant Q&A streams, exclusive and entertaining behind the scenes, or product demos and how-tos. Be creative and think about what your audience would most likely stop scrolling to engage with.
Facebook Live doesn’t just garner views- it also boosts engagement. Live videos receive 10 times more comments than regular videos on Facebook, according to the platform’s newsroom.
Remember, Facebook Live means you can:
Respond to what users are commenting in real time!
Repurpose the content by publishing the video to live on your page once the broadcast is over.
Followers are more likely to engage when they can connect relationally with your post.
Even if you’re not a graphic designer, there are plenty of free resources that help making visuals easy for the average Joe. Our favorites include Canva and Infogr.am.
While this will cost your brand a small amount in prizes and shipping, it also guarantees to spark interest. People love the chance to win- and this gives your brand the opportunity to show off the goods or services you do best.
The truth is, regardless how awesome your social media presence is, not all of your followers actually follow everything you post. Shocking, I know. Create evergreen content that can thrill, entertain, and educate your audience time and again.
Don’t be afraid to curate, either. Collaborating with sources and brands that impact your audience is a great place to start some cross-promotion. Be social with other brands and influencers on social media. Share their content if it’s of value to your audience and keep that relationship growing between potential content partners.
Spring has officially sprung, friends! If you live in or around St. Louis, we know you’re waiting for the weather to catch up with reality, but in the meantime Kicking Cow presents a season full of fun weekend wonderment at Purina Farms.
Pooches Playdate (March 25-26)
After the January Pooches Playdate brought in over 1,000 humans and 758 dogs, we were looking forward to the Spring version of this event.
With twenty stations for humans and their pooches to enjoy, the recent Pooches Playdate was a busy day for all. The Kicking Cow team attended the event to facilitate the many moving pieces of the day and to help ensure every activity moves smoothly.
Kicking Cow set-up and ran several of the activity centers during Pooches Playdate. We distributed specialized dog tags to attendees and worked together with volunteers to ensure all humans and pups were having a ball. We gave out 200 dog tags over the course of two days, with around 500 attendees.
Egg hunt (April 8th)
Children and furry friends alike will enjoy the Purina Farms Egg Hunts. There will be two separate egg hunt events, one for children and one for pets to participate in. Kicking Cow has organized a self-service photo booth for attendees to take away a physical memento of their memories of the happy day.
Springtime Village (March 29 - April 15)
Until April 15, Springtime Village at Purina Farms will be open every Wednesday through Sunday. On Saturday’s, Gateway Pet Guardians will bring adoptable pets for attendees to get to know and bring into loving homes! There are many family friendly activities to enjoy at Springtime Village- make sure to capture the fun at the photo kiosk organized by Kicking Cow!
