DEFINING MOMENTS

 The Purina Cat Chow Way of Life Tour was a complete mega-brand experiential effort and success. A new routing strategy helped to improve venue attendance by over 200% while delivering more than 100,000 samples to highly-targeted cat owners. 

OBJECTIVE

 Engage consumers through an interactive experience positioning the brand as the total cat wellness expert.  Help drive new product trial through sampling.  

RESULTS

Execution: 6 months        

# Markets:  10        

Attendance: 2,635,657    

Samples: 104,944