Dunder Mifflin Paper Company Launch

Quill_Dunder Mifflin Event Photos LA 032.jpg

Screen Shot 2017-01-31 at 5.19.38 PM.png

Quill_Dunder Mifflin Event Photos LA 014.jpg

Objective

Generate media coverage and social media buzz around the Quill.com/Dunder Mifflin launch to drive paper sales. Use social media tools to generate interest and followers.

Results

Execution: 3 Days

Markets: 3

Impressions: 225MM

Samples: 6,800

Defining Moments

Thousands of Dunder Mifflin paper reams were distributed in Chicago, L.A., and New York City out of food trucks in high traffic business locations. The Wall Street Journal ran an exclusive story on the program followed by numerous other national media outlets. The program generated millions of media impressions including 627 tweets and 1,176 followers in 3 days.