Defining Moments

This Effie Award winning program drove an 80% increase in ROI for P.R./Event tactics between 2007 and 2008 and the winners were televised of the CBS Early Morning Show.

 Objective

Create an event marketing program as an extension of the national advertising campaign generating awareness and purchase intent for Hallmark Cards With Sound.

   Results

            Execution:     1 Month

            Markets:         3

            Impressions: 81.1MM

            Premiums:     29,750