Defining Moments

The tour stopped at concerts and music festivals across the country generating 8MM P.R./Event impressions for Cards With Sound and the Summer Sing-Off contest. Winning videos from each stop were posted online for a consumer vote.

Objective

Develop a highly entertaining mobile marketing tour creating awareness of Hallmark Cards With Sound and the iTunes offer in Gold Crown stores.

            Results

            Execution:     3 Months

            Markets:         8

            Impressions:   8MM

            Premiums:     51,600