2014 National Dog Show Presented by Purina Pro Plan

Objective:

Increase the awareness of the entire Purina Pro Plan platform by sampling 11 SKU's of dry dog food and treats. The highlight of the booth was to introduce the new "Bright Mind" platform for senior dogs.

Defining Moments:

All 7 Best In Group winners and the Best in Show winner were Pro Plan fed dogs. This marks a clean sweep for the Pro Plan brand. Over 23,000 samples distributed in 2 days. 7 Pro Plan Performance Team performances demonstrating the positive effect of Pro Plan food live and in action.

Results:

Execution: 2 days

Markets: The National Dog Show airs on NBC nationwide on Thanksgiving Day.

Impressions: 10.3 million

Samples: 23,012