Defining Moments

Cast members for “Glee” and “90210” kicked off the on-the-ground event. Thousands of consumers participated and hundreds of premiums and coupons were distributed. Videos of the event were posted online and 18MM impressions were generated from the one-day event.

Objective

Generate brand awareness and media impressions during the back to school season through the “Lucky Lockerama” national sweepstakes and event. Consumers go online or into a hallway of lockers to see if their combination opened a winning locker. Over $30,000 worth of scholarships, laptops and back-to-school fashions were given away.

            Results

            Markets:         1

            Impressions: 18MM

            Prizes:            $30,000

            Coupons:      500