Agility Awareness and Nutrition that Performs
Objective:
Present the innovative Purina Pro Plan product platforms; lending a natural association with canine athletics while bringing awareness to the canine sport agility. Use a consumer engagement and interactive approach to receive feedback about consumers perception of the relationship between Pro Plan and canine agility while driving sales at PetSmart retail outlets during and following the activation.
Defining Moments:
Kicking Cow executed 10 activation on both the east and west coasts, simultaneously, over a two month span. The weekend of each activation Purina was able to boost sales at all participating retail locations by 78%.
Results
Execution: 20 days
Markets: 20
Impressions: 15 MM
Samples: 5,000