One Hope Network
DEFINING MOMENTS
Purina ONE and the ONE Hope network aid participating shelters in their network by providing them with Purina ONE cat and dog food, building awareness and helping increase adoptions through these events.
OBJECTIVE
Help transform the lives of pets by increasing pet adoptions, volunteerism, donations and by elevating the status of all pets as well as increase awareness for pet rescue overall.
RESULTS
Execution: 6 months
# Markets: 4
Attendance: 15,000+
Premium Dist: 4,800